Brief from Client
Your objectives land on our desk. The clock starts.
EST. 2022 · INDONESIA UGC AT SCALE
Indonesia’s First UGC Agency
Authentic, creator-led content at scale. Strategy, production, and distribution. End to end.
THE SCALE, MEASURED
SINII/STAT-01 · NET REACH TERMINAL
● LIVE
ORGANIC VIEWS ACROSS THE NETWORK
50B+
10,000+
ACCOUNTS UNDER MANAGEMENT
3,000+
CONTENT MONTHLY
500+
BRANDS SERVED
100+
INTERNAL CREATORS
WHY UGC
People trust people. Not ads. Today’s consumers scroll past polish. They stop for what feels real.
SINII Digital was built for exactly that. Real creators, at industrial scale.
Strategy, production, and distribution in one machine. Launch faster. Scale harder. Measure everything.
WHAT WE DO
UGC Campaign,End to End.
ONE SERVICE. SEVEN DELIVERABLES. ZERO HANDOFFS.
Campaign Strategy
Objectives, platforms, and KPI architecture for the whole run.
Creative Concept & Script
Hooks and scripts engineered for the first three seconds.
UGC Video Production
Creator-shot video, produced at industrial volume.
Content Review & Quality Control
Every asset checked against brand, brief, and platform.
Organic Content Distribution
Published across an owned network of creator accounts.
Campaign Management
One team runs the entire machine, end to end.
Performance Reporting
Views, engagement, learnings. Measured and fed back.
HOW IT RUNS
Brief to Livein Two Weeks.
Creative & Strategy
Concepts, scripts, and a distribution plan built for the feed.
Review & Revision
You review, we tighten until it’s right.
Production & Distribution
Creators shoot, editors cut, the network publishes.
Congrats, Your Campaign Is Viral!
The feed does its thing. Watch the numbers climb.
Reporting & Optimization
Performance measured, learnings fed into the next wave.
SELECTED CLIENTS
Trusted by BrandsYou Grew Up With.
We have had the benefit of working with brands across the archipelago, from household FMCG names to banks and gaming giants.
500+ NATIONAL & MULTINATIONAL BRANDS SINCE 2022
SELECTED WORK
The Receipts.
TWO CAMPAIGNS, PULLED FROM THE ARCHIVE. TAP A FRAME TO WATCH.
Laundry Majapahit.
A real village laundry, Rp2,000 a wash, run by Bu Yati. Indonesia could not stop asking if it was real.
145M+ORGANIC VIEWS · ER 5%40 VIDEOS · 2 WAVES
SALES +200%GMV 2X TO 3XPENETRATION +5%BUSINESS IMPACT
TOP VIDEO25.3MVIEWS1.8M LIKES · 99K SAVES33.6K SHARES
THE SETUP
77% of Indonesians still wash clothes by hand. So we opened a real one: Laundry Majapahit, Rp2,000 a wash, released as an unexplained TikTok mystery.
THE REVEAL
Once the country was invested, Phase 2 dropped. Rinso stepped in to upgrade Bu Yati’s laundry, joining the story instead of interrupting it.
THE PAYOFF
A trusted but forgotten detergent became a Gen Z conversation again, with sales up 200% and GMV up to three times over.
Sewa Jemuran.
A communal clothesline in a public lot, run by Miss Donna. The only thing provided free on site: Molto.
36.7M+ORGANIC VIEWS · ER 3.41%40 VIDEOS · 16 DAYS
BACK TO #1MARKET LEADER, CATEGORYVALUE SHARE UPBUSINESS IMPACT
TOP VIDEO9.8MVIEWS260K LIKES · 5.2K SAVES23.2K SHARES
THE INSIGHT
Nobody buys softener because of an ad. They buy it after catching the scent of a neighbor’s laundry drying in the sun.
THE MOVE
So we staged that exact moment. Jemuran Umum: a numbered public clothesline, open to anyone, kept fragrant with Molto and filmed native, POV-style.
THE PAYOFF
Sixteen days, zero paid media. Warganet screenshotted, debated, and reposted it themselves, and Molto returned to number one in its category.
NEXT STEP
Let’s Make Your Brand Unavoidable.
CAREERS
Made to create? Join our team.
We’re always scouting creators, video editors, and strategists across Indonesia.